I wrote The Broker’s Bible for those real estate owners who are serious about making a profit – in any economy. I wrote The Broker’s Bible for those real estate broker-owners/management who understand that we have to get better at what we do and that skill improvement is a critical component of making a profit.

We are so upside down – the economy, the consumer, our agents – and we have always looked for answers outside of ourselves – a good market; technology; social media – the profitable answer lies within us – how well we do the job we are hired to do – developing our agents and serving the consumer. The book provides a blue print to that end.

This new full service model requires highly skilled management that provides a strong foundation for a more structured daily routine that is based on Business Planning; dynamic training for both management and agents; one-on-one coaching; accountability for management and agents; and technology strategy. Highly skilled management is an integral part of each agent’s success and is able to effectively recruit and retain accordingly.