It’s an important question. Does real estate sales training result in production increases? It can if you do the following:

It provides value under current market conditions – e.g., why train 1031 Exchanges if they’re not relevant

It is repeated and consistent – research shows it takes 7 times to reach comprehension

You use role play – if they can’t role play it in house, why happens when they are with a client?

You use case study – people love stories, and learn from them – they can also be fun

You are able to identify individual strengths and weaknesses in your coaching meetings and relate them to training initiatives –nothing beats 1/1

You focus on getting more of the business that’s being done –are you in a growth mode?

You are plan driven rather than market driven – strategize needed skills e.g., pricing and then measure results (listings sold)

You make training part of your culture – e.g., everyone expects high levels of skill