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What constitutes a real estate brand?

New logos, ad formats, a change of color and design – does that really brand us?

Here’s an idea – how about a consistent, concerted effort to get better at what we do? Higher level of skill – consistently delivered. Service our customer values – consistently delivered. Simulation training. Practice. Mastery. Not just from a few […]

By |Tuesday, December 6, 2016|Uncategorized|0 Comments

Will Real Estate Miss the Election Metrics Message?

It’s simple. The polls relied only on numbers and forgot about the people. Talking to people. Connecting with people in a way they value. Listening to them. Instead, categorized us into all kinds of groups and forgot that we are all people. Guess what? I shop at Whole Foods and am also known to eat […]

By |Sunday, November 27, 2016|Uncategorized|0 Comments

How Are You Preparing for Online Agent Rankings?

Online real estate agent rankings will be a big issue for the industry. When the industry finally gets around to fully addressing this issue in response to the consumer – not what the industry wants to address – there will be no place to hide for unskilled agents or for companies who are not preparing […]

By |Monday, November 30, 2015|Uncategorized|0 Comments

NAR and Online Agent Ranking Surveys

WIll NAR lead or get in the way of raising the level of professionalism and skill in the industry?

Hard to know right now – they are beginning the process of moving to online rankings – testing in a few markets. Questions remain.

Will participation be mandatory for all members? Will all reviews be included? How will […]

By |Monday, October 12, 2015|Uncategorized|0 Comments

What effect are investors having on your market?

We are all thrilled at improving real estate market conditions. And, truth be told, we are happy to move inventory, no matter who’s buying.

Consider this, if investors make up a major percentage of the home buyers, how strong are underlying market conditions?

I spoke with a real estate company owner this week who told me that […]

By |Tuesday, September 1, 2015|Uncategorized|0 Comments

2015: STAY FOCUSED ON THE GAIN

Lots is being written on the importance of focus – and yes it is very important in reaching our objectives. I also saw a commercial that touts dieters to focus on what they will gain as a result of their weight loss.

So I wondered what the outcome might be if amidst all the chatter and […]

By |Wednesday, January 21, 2015|Uncategorized|0 Comments

What are you learning from your agent business planning this year?

Most of you are in the middle of agent reviews/plans for 2015. What’s different this year? Still just going through the motions? Try a focus on pricing skills.

As you take the time to meet with your agents, what are you learning? Are you seeing more shifting toward professionalism and a necessary understanding that pricing is […]

By |Monday, December 1, 2014|Uncategorized|0 Comments

Preparation for 2015 Business Planning

It’s that time of year again – time to think about what we want to accomplish next year. Business planning can be daunting for some – but the truth is, it all comes down to how much time you are willing to spend actually doing your job.

What’s that you say? In order to increase production […]

By |Wednesday, November 12, 2014|Uncategorized|0 Comments

The Secret to Effective Recruiting

The ‘secret’ is no secret to those of us in the real estate industry – you just gotta do it!

Until you are comitted to setting aside the time necessary to make your daily contacts, it’s unlikely that your results will change. And the surprising thing about making daily contacts is that you are going to […]

By |Friday, October 10, 2014|Uncategorized|0 Comments

When Does the Real Estate Industry Get Serious About Profit?

Why not take this ‘breather’ in the market to reconsider how real estate brokerages are run? How is it that so few brokerages make a profit? How is it acceptable that most of the profit comes from core services and not the residential brokerage itself? What if companies were ranked within the industry by the […]

By |Friday, October 3, 2014|Uncategorized|0 Comments