Real estate is back – or so the media touts.

I believe we are in for another crash – a big one. We should make it to 2015 – barring anything unforeseen – if our economy is built on popsicle sticks, Europe’s is built on tooth picks.

In the meantime, are we content to rise and fall with market activity?

If companies and agents are going to have long term success and profits, no matter market conditions, focus now on out performing your market. Get more of the business that’s being done. Let this be your standard of measuring – begin with 10% above market and build from there. Otherwise, when the market goes, so will you.

‘A high tide floats all boats’ – where will you be positioned when the tide goes out?