It might be interesting to learn how many companies are changing how they set their goals for next year. What if instead of the usual production and profit goals – goals were set to improve how we do our job. The central focus would be the consumer for a change. For...

Someone asked me recently when our industry was going to start having fun again? Many of us are having fun – we hate the situation that much of the country is in – but have realized that our role is to improve our skills and guide as many people as possible through...

Lord knows how difficult change is to implement. If you doubt it, take a look at the number of books written on the subject. Consider that we in the midst of a long housing downturn (projected to last another five years); changes in the way we market and connect; and...

I am particularly saddened at the news of the passing of Steve Jobs. This got me to thinking. At a time when our world screams for leadership, creativity and a committed hands-on approach, where is the real estate’s industry example of such a leader and visionary? Who...

One positive outcome of the housing collaspe is that more and more companies are realzing that they must evolve around the consumer. First, in a very basic way – improving our skills in how we do our job. We are now asked to provide the numbers and other relevant...

I believe that we in real estate have no idea how much business we are losing because we don’t validate our claims with the ‘numbers’. Consumers are weary and on overload just trying to keep up. They hear blah,blah, blah – until you substantiate your claims with the...