Keys to Realty Insights
Guiding Your Success in Real Estate
Has recruiting ever been as important to brokerages as it is today?
I don’t think so. The question looms: how do we attract them when so many brokerages are offering extraordinary splits – to add production at any cost. Add to that the fact that there is a growing gap between productive agents and marginally productive agents which...
Is there a middle left in the real estate industry?
It’s coming down to two groups in this business. The group of company owners, managers and agents who ‘get it’ and the group of owners, managers and agents who don’t! It’s pretty simple – the group that gets it are doing very well in current market conditions. They...
Information Overload and Nothing Changes
I haven’t written in awhile – reeling from the debt debacle and wanting some quiet. So much debate, so much criticism, so much information – and for what? “How bad do things have to get before we actually do something constructive?” It’s true in our industry (real...
The Case for Skilled Real Estate Management
This one is too often overlooked in the real estate industry. And it is more important today than ever. Little training is directed at management and yet they are the gatekeepers. How can they be expected to attract and develop the talent necessary today if they are...
The Need for a Professional Company Culture
Isn’t it amazing that the real estate industry still has not come to the realization that nothing can be accomplished without factoring in the mindset of the consumer? Consumers are angry, skeptical and mistrustful – and they are not buying in to any thoughts of a...
What Does Today’s Consumer Want?
What does today’s consumer want? After the past 5 years of economic upheaval their priorities have changed. They want more control; more information; transparency – basically to “drive the bus.” Where does all of this leave the real estate industry? We’re dominantly a...