Keys to Realty Insights

Guiding Your Success in Real Estate

2019: The Year of the Wild Ride

2019: The Year of the Wild Ride and the need for experts! Yes, experts! Managers and agents who get the challenges we face and are actively doing something about it. We can't throw technology at this stuff folks. It changes/updates every 17 days anyway. What we have...

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What constitutes a real estate brand?

New logos, ad formats, a change of color and design – does that really brand us? Here’s an idea – how about a consistent, concerted effort to get better at what we do? Higher level of skill – consistently delivered. Service our customer values – consistently...

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Will Real Estate Miss the Election Metrics Message?

It’s simple. The polls relied only on numbers and forgot about the people. Talking to people. Connecting with people in a way they value. Listening to them. Instead, categorized us into all kinds of groups and forgot that we are all people. Guess what? I shop at Whole...

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How Are You Preparing for Online Agent Rankings?

Online real estate agent rankings will be a big issue for the industry. When the industry finally gets around to fully addressing this issue in response to the consumer – not what the industry wants to address – there will be no place to hide for unskilled agents or...

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NAR and Online Agent Ranking Surveys

WIll NAR lead or get in the way of raising the level of professionalism and skill in the industry? Hard to know right now – they are beginning the process of moving to online rankings – testing in a few markets. Questions remain. Will participation be mandatory for...

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What effect are investors having on your market?

We are all thrilled at improving real estate market conditions. And, truth be told, we are happy to move inventory, no matter who’s buying. Consider this, if investors make up a major percentage of the home buyers, how strong are underlying market conditions? I spoke...

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