Keys to Realty Insights
Guiding Your Success in Real Estate
Is the Real Estate Industry Getting in It’s Own Way When It Comes to Pricing?
I can’t quite figure out why, when we have waited so long for signs of health in the real estate industry – and we finally see signs of life, at least for the present – that the first thing we think of is raising prices. We all know that we still have millions of...
Taking a Break Before Labor Day?
Taking much needed time off can be a great boon to your business. If you need it, do it. What better time than between now and Labor Day? Most of the world is at the beach or getting ready to go back to school. I realize the presumed cost of being away – what about...
Can you link real estate sales training to production increases?
Real estate sales training will result in production increases if: It provides value under current market conditions – e.g., why train 1031 Exchanges if they’re not relevant It is repeated and consistent – research shows it takes 7 times to reach comprehension You use...
Why Not Get Out in Front of Real Estate Agent Ratings?
In the August issue of WSJ Smart Money magazine there’s an interesting (and not surprising) article entitled: I Love My Real Estate Broker Americans love critiquing services online, but when it comes to rating real estate agents, few reliable forums exist. How brokers...
Isn’t the Concern in the Real Estate Industry Misplaced?
Bitcoin, Drones, and now Zillow wants to buy Trulia. Listen to the chatter – and if you can’t beat them at their game, let’s tie things up in court for a while. Why is it so difficult for real estate leadership to pay attention to what really matters? According to...
Will the 2014 Mid Year Review Require a Course Correction?
The review at mid-year is the most important. It is based in reality. These numbers illustrate the results of the work you or your agents were willing to do. As you meet with your agents to review their production vs. goals – what are you learning? As you meet with...