Keys to Realty Insights

Guiding Your Success in Real Estate

The Problem With Waiting for the Market to Change

There’s lots of buzz going around now about how busy the real estate market is – and that’s good news. In reality, though, there are companies and agents that have been out performing the ‘market’ all along. They have stepped up and found the opportunities and...

read more

What’s Your Bottom Line for the First Quarter of ’14?

It’s here all too soon for many. What’s your P&L say about your results for the first quarter? The bottom line is an accurate measure – you’re either moving in the right direction (profit) or you’re not (loss). Are you focused on the activities that make you money?...

read more

Focus on Outperforming your Real Estate Market

Real estate is back – or so the media touts. I believe we are in for another crash – a big one. We should make it to 2015 – barring anything unforeseen – if our economy is built on popsicle sticks, Europe’s is built on tooth picks. In the meantime, are we content to...

read more

Pricing Is The Opportunity In This Market

Pricing may well be the only opportunity in this market. Bottom line, if you can’t price to sell today – there is no reason for anyone to hire you. I keep coming back to this. Redo the absorption rate analysis every 30 days and adjust accordingly. We have a window...

read more

Have we forgotten all those back logged foreclosures?

I admit to loving all the reports about lower inventories across the country. If I were a managing broker/owner or a really sharp agent, I would be advising sellers to make hay while the sun is shining. In other words, price to sell and get out of it before the...

read more

How does real estate become part of the solution?

I was deplaning recently in San Francisco when the conversation with a fellow passenger turned to real estate. She related that her mother’s house (in NJ) had been on the market for over a year; that upkeep had been a fiinancial drain; and that she should have taken...

read more