“I’ll wait until the lawsuits settle.” “I’m not seeing much change in my market yet.”
I’m hearing this way too much. Lawsuits and appeals take time and time is not on our side. It takes time to fully implement new strategy .
We can’t control the lawsuits. We can control how we prepare and respond to them.
I saw this in the 2008 nightmare. Too many people were in denial or shock and are not here to tell their story.
There is an alternative. Plan. Implement. Followup. Revise Followup. Your results will be worth it.
Decide.