Keys to Realty Insights

Guiding Your Success in Real Estate

The Importance of Training Programs in Real Estate Companies

Training is the area behind which the real estate industry should be putting its collective muscle. Any strategy for long-term growth must align with the needs and wants of the consumer. Real estate must get better at what it does – on all levels. Real estate...

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What are the keys to a profitable real estate company?

Companies are profitable today because they have done two things: cut expenses and positioned themselves for growth. You can cut expenses only so much because you still need to keep the lights on – and so it’s the second part that I’ll consider here. Growth can be...

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When is the Market Going to Return to Normal?

Amazingly, I still get asked, “When is the market going to return to normal?” How did we get to a place where a bubble is considered normal? To be sure, it’s challenging today. In the majority of markets, conditions are spotty – some price ranges sell while others...

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Why I Wrote ‘The Broker’s Bible’

I wrote The Broker’s Bible for those real estate owners who are serious about making a profit – in any economy. I wrote The Broker’s Bible for those real estate broker-owners/management who understand that we have to get better at what we do and that skill improvement...

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The Broker’s Bible

About my latest book, The Broker’s Bible: The Way Back to Profit for Today’s Real-Estate Company Real estate has long been a relationship business — basically a baby boomer model — and due to significant changes in the consumer, the industry will no longer be able to...

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