Keys to Realty Insights
Guiding Your Success in Real Estate
Covid – 19 What’s a real estate professional to do?
We are all in this together - that said, this is infecting/affecting parts of the country differently. In the robust San Francisco market, there is now a 'shelter in place' directive. In other markets, a much weaker response. In any case, get the word out to a...
What will be different in the next recession?
2020 promises to be another strong year for those of us in the real estate industry. It's an election year and there's a lot of pressure to keep pushing rates down. Unless something unexpected happens - geopolitical or environmental - we should be good to go....
2019: The Year of the Wild Ride
2019: The Year of the Wild Ride and the need for experts! Yes, experts! Managers and agents who get the challenges we face and are actively doing something about it. We can't throw technology at this stuff folks. It changes/updates every 17 days anyway. What we have...
What constitutes a real estate brand?
New logos, ad formats, a change of color and design – does that really brand us? Here’s an idea – how about a consistent, concerted effort to get better at what we do? Higher level of skill – consistently delivered. Service our customer values – consistently...
Will Real Estate Miss the Election Metrics Message?
It’s simple. The polls relied only on numbers and forgot about the people. Talking to people. Connecting with people in a way they value. Listening to them. Instead, categorized us into all kinds of groups and forgot that we are all people. Guess what? I shop at Whole...
How Are You Preparing for Online Agent Rankings?
Online real estate agent rankings will be a big issue for the industry. When the industry finally gets around to fully addressing this issue in response to the consumer – not what the industry wants to address – there will be no place to hide for unskilled agents or...