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How many of your real estate agents rank in the bottom 50% in their markets?

May 25, 2021

If buyers and sellers see these agents as ‘weak’, how will this effect your bottom line going forward?

What efforts are you putting in place to move these agents up the ladder?

Training, to be sure. They must know what the are expected to do/know.

Coaching? Essential, if you are to understand each agent’s issues (motivation or skill) and know how to help them.

Training can teach an agent what to do. Coaching ensures they understood the directive and are implementing

correctly.

Managers, turn your paper work over to your admin staff and coach your people to ensure profitable growth.