Keys to Realty Insights

Guiding Your Success in Real Estate

Are we in a ‘Zillow’ moment again?

Are we in a ‘Zillow’ moment again?

This industry failed to respond to 'Zillow' when it arrived on the scene. Fast forward to today, are we making the same mistake? Instead of planning for lower commission rates - how about we prepare for a more successful outcome? Why not address  what Buyers and...

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What’s actually changing on the front lines?

What’s actually changing on the front lines?

I'm seeing ads touting the future value of real estate . I'm reading articles addressing the lawsuits. Will those make the difference we need? If we want to be paid for the work we do,  we have to do the work. Sure, we may have a few 'good' agents that deliver - but...

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Less Defense. More Offense.

Less Defense. More Offense.

How many times do I have to read or listen to someone talking about real estate commissions being the reason that housing is unaffordable? Can we do a little analysis on this and present the facts when asked? While I would never suggest that we negate someone's...

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Can we afford to wait?

Can we afford to wait?

What is our focus at present? Are we spending our efforts on the lawsuits? If so, how does that delay the remedies? Remember that when we are changing ourselves and others, it takes time. Lay out the strategies in the order they are to be implemented. Create the...

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April Fools Day and it’s no joke!

April Fools Day and it’s no joke!

Do we really need a day set apart to remind us to have fun? I'm beginning to think that we do. True, we have a lot coming at us right now - and those that really want to will figure it out and grow through this mess. They rest? They are probably already gone and just...

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